From my experience, there are methods to help us know how to distinguish which review is fake.
If the site has no links to refer to the review site, and meantime if the review site has many 1-star reviews, most of them are true reviews, or the brand has many enemies.
Because we are lazy to post bad reviews not beneficial to our business unless we hate that brand.
Who hates a brand? The users that got bad experiences or the competitors.
If the site has no links to refer to the review site, and meantime if the review site has many 5-star reviews, most of them are fake reviews.
Because we are lazy to post good reviews not beneficial to our business unless that brand is owned by ourselves.
Will you search for a brand just in order to find a review site to post good reviews for a special purpose? Of course will not, right?
Why? It takes time. Our time is precious.
If we can see a link on the site, then it’s convenient to post reviews, then, the reviews may be true.
Trustpilot’s business model is very cunning, they are using this kind of psychology to make sites take the initiative to create backlinks to their site.
Posting reviews takes time.
If we are not familiar with review sites’ brands, we need to google it before we post.
So, each review takes us at least 10 minutes to post.
Especially trustpilot has a very poor login function, we can’t login until receiving a verification code sent to our email address. It takes an average of 5 minutes to receive it.
Do you think a non-benefit-related-to-the-brand person will wait for so long just to post a review??
If you see the reviews on trustpilot, they must be fake reviews.
Yes, what you said is what we want to express.
We found a brand of Jesse Nickles(about who is Jesse Nickles, please refer to our other posts pinned) listed on ProductHunt, there are more than 20 good reviews posted in one day.
And, we found trustpilot is listed on ProductHunt as well, but such a big brand only has 3 reviews totally…
That proves the reality that without a referral link, it’s impossible to push clients to post reviews for a special purpose.
As you said, if you found good reviews, they must be fake reviews, and if you found bad reviews, they must be true reviews.
That’s a huge vulnerability.
Review sites need to be regulated…